As a leading auto manufacturer, Mazda is interested in designing and offering products that differentiate itself from other carmakers and that also enhance its Zoom-Zoom philosophy. By utilizing the creativity of young engineers, Mazda hopes to develop unique car accessories that engage existing customers, attract new customers, and ultimately build a relationship between customers and Mazda. The Mazda Clinic team researched the accessories market, explored the design space, and developed two unique product concepts in support of this goal.