magnify360 provides the most sophisticated marketing optimization platform for the modern Web. Featuring Predictive DNA⢠technology, magnify360 dramatically outperforms traditional conversion optimization tools by personalizing each visitor’s browsing experience in real-time. The self-learning system immediately adapts Web site content, layout and page flow based on an individual’s behavior on-site, ultimately driving them toward a specified call to action. The goal of this project was to investigate new algorithms as possible solutions for the next generation of the magnify360 self-learning system.