Identity Standards

Overview

The Harvey Mudd College Identity Standards document contains guidance on:

For many individuals, their first or only contact with Harvey Mudd College is through its publications, promotional items and website. An effective visual identity program is vital to the College’s efforts to recruit outstanding faculty, students and staff; to engage alumni; and to attract external support. Research confirm that a clear and consistent identity helps build and maintain reputation. Well-defined graphic symbols can convey and reinforce the strengths of an institution.

The visual identity system provides guidelines for usage of the College’s logo and official seal. Every member of the College community plays an important role in bringing this cohesive identity to life and in maintaining, including print, web, display, broadcast, presentations and all other electronic formats, it is important that these fundamental College images not be altered to suit individual or department preferences.

Contact for Advice, Approval and Graphics

Communications and Marketing

Communications and marketing is responsible for creating and maintaining the College’s visual identity system and is available to respond to inquires regarding its use, including:

Use of the official logo and seal
Use of logo and seal on merchandise, including T-shirts and other gift items
Use of logo and seal by faculty, staff and student groups
Use of logo and seal by external entities
Requests to create new visual identity graphics
Questions concerning the contents of this manual

Faculty and Staff

Faculty and staff should follow the visual identity guidelines when using the logo or seal for reports, promotional items or other uses. The approved logo, in several formats, is downloadable from the web (internal use only).

Students and Student Groups

Students are required to follow the guidelines for the logo and seal as outlined in this visual identity system. The approved logo, in several formats, is downloadable on the College Logo Guidelines page.

Individuals External to the College

This manual is intended for use by the on-campus College community and by external graphic designers and other vendors performing work on behalf of the College. Any individuals, groups or companies external to the College wishing further information about the logo and seal should contact Robert Vidaure, art director, at 909.607.6012 or rvidaure@hmc.edu.

Visual Identity Policy

This visual identity manual provides specific guidelines and standards about the Harvey Mudd College logo and seal and their use in all forms of College communications. These guidelines and standards have been developed by the team of communications professionals in the Office of Communications and Marketing as part of the College’s comprehensive communications program.

Since the power of a strong visual identity can only be realized through consistent application over time, it is the College’s policy that the official logo and seal as described within this manual are the only sanctioned marks for use across the College. Neither the logo nor seal should be reproportioned, redrawn or modified in any way. Both should always be reproduced from approved electronic files. They should never be scanned or reproduced from previous printed materials nor downloaded from unauthorized areas on the Web (older versions) as this process reduces overall reproduction quality.

Both the name “Harvey Mudd College” and the official seal are registered under the Trademark Act of 1946 in the U.S. Patent and Trademark Office.