Brand Typefaces

Helvetica Neue and Arial Font Families

How to Use

Helvetica Neue is a versatile and timeless font that can be effectively used as both a heading and body copy in various design projects. When using Helvetica Neue as a heading, it is essential to capitalize on its clean and straightforward nature. Select a bold weight to make the heading stand out and ensure legibility. As for body copy, opt for a lighter weight to maintain readability in longer passages. Pay attention to line spacing and kerning to enhance the overall readability. Remember to maintain consistency in font sizes and styles throughout the text to create a cohesive and harmonious visual hierarchy. By utilizing Helvetica Neue thoughtfully, you can achieve a modern, professional, and elegant look in your designs. However, if Helvetica Neue is unavailable, Arial can be used as a suitable replacement due to its similar characteristics and widespread availability. Just be mindful of any slight differences in spacing and letterforms between the two fonts.

Vitesse Font Family

When using the font Vitesse as a heading, embrace its elegant and contemporary aesthetic to create a visually striking impact. Vitesse is known for its bold design, making it an excellent choice for headings that demand attention. Consider using a bold or black weight to emphasize the heading and ensure legibility from a distance. The strong vertical emphasis and geometric shapes of Vitesse make it particularly well-suited for headings that require impact and visual hierarchy. However, it’s important to note that Vitesse is not recommended for large bodies of content or small sizes, as its intricate letterforms and intricate details may hinder readability. For extended text, it is advisable to choose a more legible and readable typeface that ensures optimal comprehension for the reader.

Typesetting Examples